How To Grab Someone’s Attention And Make Them Feel Comfortable On Your Website

Ewuranna Smith-Quayson
7 min readJun 20, 2023

We’ve all got them: Those websites that we visit, look around for a few seconds, and then — for whatever reason — move on to something else. The website may have a great product or service, but it lacks the one thing that’s most important when it comes to a website — a clear call to action. That’s why creating an effective landing page is so important: It takes your visitors from “interested” to “sold.”

Photo by Elena Mozhvilo on Unsplash

But what makes for an effective landing page? It should obviously contain some sort of sales copy that highlights the benefits of whatever you’re offering (whether that be information products or services). But there are other elements at play here too. In this article, I’ll explain how best practices can help you grab someone’s attention and make them feel comfortable enough to convert into customers or leads.

Start with a story.

I’m not talking about a boring story about your childhood or your trip to the zoo. I’m talking about stories that can capture attention and make your readers feel comfortable while they’re on your website.

Let’s say you’re an accountant and you want to help people start their own business. Tell them some stories of people who have done just that, with no prior experience in accounting or business management.

Or if you’re an artist looking for new clients, tell them how you helped artists like themselves get started by giving them advice on marketing their artwork online and how much money it could potentially bring in (and how much fun it is). Or maybe even tell them what inspires you as an artist; that way, they’ll know why this particular job matters so much for both of us: because we both love what we do!

Make it easy to understand.

The first step to making your website more accessible is to make it easy to understand. This means you need to use simple language, short sentences and paragraphs, bullet points, and numbered lists, diagrams and illustrations (if they help), subheadings to break up the text into bite-sized chunks.

Don’t be afraid of using jargon either — if it’s relevant and appropriate for your audience then go ahead! But keep it simple; don’t…

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Ewuranna Smith-Quayson

I write about my experiences, lessons, discoveries, stories I make up in my head, business stories and “how to” pieces. [Web Developer & Automation Lead by day]